6. Typography

Quentin Tarantino's 2009 action/adventure/dark comedy film Inglourious Basterds was honestly one of the best movies I have ever seen. Before released into theaters, I was not only drawn to the teaser trailers, but to the movie posters. They all have identical visual elements: Each has a simple, close-up photograph, a black/white/red color scheme, and a unique typography spelling out the name of the picture.

I feel that the bold, straight forward, block-like characters help give meaning to the images by going along with their raw, rugged aesthetic. This typography choice is effective because that's exactly how one might describe the movie itself which is jam packed with gunshots, explosions, violent Nazi slaughterings, and the extreme hunger for revenge. The ads obviously had a strong effect on me since I went to see the movie the weekend it was released.