Clever Billboard

I first saw an image of this McDonald's billboard during one of my high school art classes, and I have not since forgotten it. The design of this ad is, in my opinion, brilliant. The 'Triple-Thick Milkshake' has become a part of the environment within which the consumers thrive. Before this, I have never seen the three-dimensional post holding up the billboard, something which is usually any eyesore, incorporated into the design of the two-dimensional advertisement space. In fact, the advertisement's design is so informative that it does not require text as a main element.
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Not only is it visually clever, but it gets the point of the product across to the viewers. Only a milkshake which is extremely thick would be able to stand squarely on the cup's straw without spilling.
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I also believe that surreal imagery such as this is extremely eye-catching and appealing to its audiences because it depicts situations which may not be possible in the real world. It forces them to think about what that image means and what it is trying to communicate.

6. Typography

Quentin Tarantino's 2009 action/adventure/dark comedy film Inglourious Basterds was honestly one of the best movies I have ever seen. Before released into theaters, I was not only drawn to the teaser trailers, but to the movie posters. They all have identical visual elements: Each has a simple, close-up photograph, a black/white/red color scheme, and a unique typography spelling out the name of the picture.

I feel that the bold, straight forward, block-like characters help give meaning to the images by going along with their raw, rugged aesthetic. This typography choice is effective because that's exactly how one might describe the movie itself which is jam packed with gunshots, explosions, violent Nazi slaughterings, and the extreme hunger for revenge. The ads obviously had a strong effect on me since I went to see the movie the weekend it was released.