Saturday, May 8, 2010

Dove: Evolution



With this concise film, Dove demonstrates how distorted our society's idea of beauty really is.
I chose to post this clip because I believe it proves how much design actually goes into the advertisements we all encounter on a daily basis. Not only are the layouts, texts, and color schemes of these ads completely controlled by designers, but the physical attributes of the models featured within them are as well.
With today's digital editing technology, designers have the capability of designing the human beings which present their products to the public.
Therefore, it is the actions of the designers which are responsible for our society's skewed perceptions of what beauty is and what it should look like.


No comments:

Post a Comment